Launched in 1998 with the opening of the W New York, W Hotels & Resorts have grown into a chain of some 50 luxury hotels in 24 countries worldwide. Owned by Starwood Hotels & Resorts Worldwide, W hotels are generally marketed toward a younger crowd, sporting clean, iconic, minimalist design features & boasting contemporary 5-star luxury. I spent a night in W Hotel Wakerhill, in the east of the South Korean capital of Seoul, where I developed something of an affinity for the brand’s huge, ever-present, shiny, silver W logo, its cutting edge this & its funky, ultrahip that.
W is For || Wonderful Room
Everything about the W Hotel – from the architecture to the decor to the music played in the rooms to the hallway lighting – is funky & hip; it’s a 5-star hotel for the young Korean gentry, most of whom you’ll find hanging out in the Woo Bar, the hotel’s lobby bar which boasts the longest bar-top in Seoul & serves some of the city’s most expensive drinks (KRW15,000 (€9.50) bottles of Heineken & KRW25,000 (€16) cocktails).
W Hotel || Features
Contemporary luxury. Informal contemporary luxury. That’s the W Hotel way. Room names of Wonderful, Fabulous, & Fantastic are all very positive, while the informality stretches to the lobby, more commonly known as the Living Room. Oh, & of course the W appears whenever possible: the concierge is known as Whatever Whenever; the laundry bag is christened Wash; & the swimming pool is aptly known as WET.
W is For || WET
W is For || (A)Wesome
My W Hotel was aWesome (see what I did there?) & my only regret in spending one night in W Hotel Walkerhill was that I didn’t have more nights at my disposal.